Advertising Development / Research

A project for the center of biological diversity, Endangered Species Condoms distributed 350,000 condoms in all 50 states of the United States of America (as well as Canada, Puerto Rico and Mexico). The Endangered Species Condoms campaign distributed free condoms with clever slogans "to raise awareness about the devastating impacts of human overpopulation and overconsumption, on endangered species and their habitats." 50,000 condoms were distributed around New Year's Eve by more than 600 volunteers all over the United States. The packaging includes original artwork featuring six endangered species: 

The Polar Bear:

The Snail Darter:

The Spotted Owl:

The American Burying Beetle:

The Jaguar:

The Coquí Guajón Rock Frog:

In the 1980s volunteers distributed free condoms to raise awareness about AIDS prevention, and free condoms are still available now from groups promoting safe sex. Endangered Species condoms are now attempting to promote environmentally safe sex. The campaign has raised a lot of publicity for the cause and has brought attention to an important subject. Even though the condoms are not advertising a show or event I feel they are relevant to this project.